LET'S GO BRUINS!
PlayDemo for the Boston BruinsCheer from the balcony at TD Garden.
Tap the chants to the organ, and the louder the building gets, the better the B's play.
In the intermission, take the wheel of the ice resurfacer with Blades.
Fans look at their phones during every break.
Give them something to play for your club.
We build web games that raise fan engagement for hockey teams.
Score 0Time 10
Don't read about games.
Play one.
Collect the balls, jump the obstacles.
Arrows, swipe or tap.
No sound. Safe for meetings.
Want one for your club? Let's talk
Games we builtfor clubs and their fans
Your club's game
Your arena, your mascot, your sponsors.
Tell us what you want fans to do, and we'll send you a concept.
more than
6,200×
people have played our games.
No downloads, no app store, just a link or a QR code.
Fans skip the ads.They play the game.
Attention during a break is the easy part.
A good game gives fans a reason to stay, compete and come back next game.
Engagement fans choose
Nobody plays by accident.
Every fan who plays chose to spend a few minutes with your club.Sponsors get played with
Logos on the ice, the boards and the jumbotron.
A sponsor's prize as the reward.
Not just another banner fans scroll past.You meet your fans by name
For a leaderboard spot, a discount code or a shot at tickets, fans happily leave their email.
You see what fans do
How many played, how long, who unlocked a code and who clicked through to tickets or the store.
Fans bring their friends
A good score gets sent to the group chat.
Then the whole section wants to beat it.
Fan engagement for hockey
What clubs usea fan game for
Intermission game
A QR code on the jumbotron.
The whole arena plays the same game during the break.
Sponsor activation
An intermission presented by your partner, with their logo on the ice and their prize at the end.
Matchday challenge
Top score of the night wins tickets.
A random fan wins too.
Monthly fan challenge
A new challenge every month keeps fans coming back between home games.
Store and tickets
Merch to collect, a discount code to unlock and a ticket link at the end of every game.
Inside your app
The game runs inside your club app, with your fans' accounts and push notifications.
Fan emails and data
Know who your most engaged fans are.
Not just how many people saw a post.
Youth hockey and community
A game for your youth program or community night, where the kids are the stars.
Got another idea? Tell us.
From idea to a game in the arenain months days
Brief
You tell us what you need.
More engaged fans, a new sponsor package or something for a special game night.
Concept
We design the game around your arena, mascot and partners, and agree on what we measure.
Build
You play the first version within days.
Then we tune it together.
Game night
QR code on the jumbotron, a link in your app, on social and in your newsletter.
We help you plan the launch.
Results
Numbers from the first night: fans who played, emails, codes unlocked and clicks to tickets and the store.
Tell me moreOne game night.Or the whole season.
Start small and see the numbers.
Tell us what you need, and we'll send you a concrete proposal.
Pilot
One home game to see how your fans respond.
- An existing game in your colors, logo and arena
- QR code for the jumbotron
- Leaderboard and a prize for the night
- Report after the game
Season
A game fans keep coming back to.
Sponsors you can sell it to.
- Game in your club's look, with your mascot
- Runs on the web or inside your club app
- Sponsor slots you change yourself in the editor
- Monthly fan challenges
- Fan emails, codes and stats all season
Custom
A brand new game for a special night, an anniversary or your youth program.
- Designed from scratch with you
- Your story, your players, your traditions
- Connected to your CRM or email
Who's behind Bonus Round?
A growth marketerand hockey dad who builds games.
I grew up on MS-DOS games and hockey.
Now I build games that are fun to play and bring results.
I co-founded Donio, the largest fundraising platform in Slovakia, and Žurnál, where I still lead growth. I scaled global sales at Kontentino and set up the growth process at Avocode.
I'm based in Slovakia and currently in Boston, where my kid just started skating with a youth hockey program. A good game is something fans open again on their own. I want your fans to feel that way about your club between the whistles too.
Let'splay
Tell us a few lines about your club and what you want fans to do.
We reply within 24 hours.
- Pick a goal and write a few linesOne tap and your email.
- We reply within 24 hoursWe'll ask what we need to know.
- We send a game conceptThe mechanic, the scope and what we'll measure.
Prefer email? ahoj@bonusround.sk
Want to try one first? Play the Bruins demo
Thank you.
We'll get back to you within 24 hours.
We'll get back to you within 24 hours.